The last 36 months have been extremely difficult for most small to medium businesses. Those that were able to survive the economic slump did so in part because they adapted their businesses to meet customers’ needs. During a pandemic and societal shutdown, that meant creating ways to do business without in-person contact.
The lessons learned from that period of time is that every business should be developing alternate methods of doing business – specifically taking advantage of how business can be conducted online.
Here are a few ideas to consider when developing the online side of your business.
Business that sell products can incorporate E-Commerce, Online Galleries & Delivery services
E-Commerce, online galleries, and delivery services are Good for:
- Brick & Mortor stores
- Restaurants & Cafes
- Cosmetic Stores
- Clothing Stores
- Pop-up Shops
Business that meet people in person can utilize Facetime, Zoom consultations, or Streaming Video for walk-thoughs
Great for:
- Lessons & Classes
- Real Estate Agents
- Counselors & Psychologists
- Construction/building estimates, progress updates
- Home Service Repair Estimates
- Event planners
All businesses will benefit from an enhanced online presence, SEO and PPC campaigns
No matter what business your in, and what size your company is, your business will benefit from updating your website and implementing a Pay-Per-Click Campaign.
Reviewing your website for lead generation – how likely a potential customer is to request an appointment or service through your website – is the first and simplest step you can take. You can read about my top five recommendations for capturing leads here.
Search Engine Optimization (SEO) is a more complicated update, but totally worth the effort and cost. Appearing at the top of a search engine listing organically is an incredibly effective way to increase traffic to your site, and reach a wider customer base.
Pay Per Click (PPC) campaigns are another straightforward method of increasing potential leads and sales. A PPC campaign is when an ad is created in a search engine and linked to specific industry keywords. When a user types that keyword into a search engine, your ad will appear. Typically you only pay for the number of clicks your ad receives. Social media ad campaigns are similar but you pay for exposure rather than clicks.
Contact Contento Interactive Group for a digital busines assessment
If you’d like to find out more about how your business can take advantage of digital features to increase sales and revenue, shoot us an email! We’re happy to discuss your particular needs, goals, and budget.
Services we offer:
- SEO assessment & development
- Keyword rich blog post writing
- Lead management work flow
- Website updates for optimal lead generation
- Google adwords campaigns
- Social media campaigns
- Social media account management