In the labyrinth of digital marketing, Search Engine Optimization (SEO) stands as a pillar, often shrouded in mystery and complexity. For too long, businesses have found themselves at the mercy of SEO agencies, drowning in jargon, and grappling with opaque reports. Worse yet, some agencies hold their clients hostage, wielding control over online profiles, backlinks, […]
On First Pass… For our new client https://callchisholm.com, we are approaching their SEO roadmap a little differently. Where we normally focus on the technical side of the website, followed by the layout & conversion elements, we have prioritized optimizing a few of their pages with SEO-ranking content. Specifically, we optimized their Electrical Services in Greenville, […]
In the competitive landscape of local home service businesses, establishing a strong online presence is crucial for success. A successful website not only conveys professionalism but also helps build a connection with potential customers. Small business owners often underestimate that an incredibly impactful element to include on your website are photos of your smiling staff […]
Six steps to improve a business website’s search engine optimization [SEO] [originally published on medium.com on January 4, 2023. Article has been updated since original publication] Business Owners Struggle with Their Websites Many home service providers struggle with the development and maintenance of their websites. Often, business owners approach me frustrated and about ready to give up […]
Originally published on Medium.com 12/24/22 The client had what I call a ‘brochure-style’ website. What I mean by this term is that the website was essentially an online brochure and not providing any advantage over handing out paper flyers. The goal was to optimize the website for Search Engine Bots like Google and Bing so that […]
Originally published on Medium.com There are certain elements that every high-converting PPC website for the garage door industry should have. Here are some of the most important ones: PPC Websites In-Action Some examples of services pages for well-performing PPC sites include: 716 Garage Door Service (Buffalo, NY)– Garage Door Maintenance– Garage Door Repair– New Garage Doors Here is […]
If you’re a small business owner, you’ve probably wondered if your business really needs to have social media accounts. The answer is not cut and dry. When done correctly, business social media accounts can be a huge benefit and significantly boost your business. When those accounts are ignored, they can become an anchor that slows […]
Making a mobile-friendly business website is really important these days. Many people tend to pull up websites from their phone rather than their desktops/laptops out of the pure ease of it. Your desired customers may be walking down the street, commuting, away from the office, or would just rather reach in their pocket over walking […]
When Building a Small Business Website, Send a Clear Message When creating a website for your business, you need to consider how the information describes your services and/or products. Is it clear? Is it confusing? What should a potential customer do once on your website? How do you turn the website visitor into a customer? […]
This week’s tip for small business owners is about planning. A clear plan for your website will help make the website build process go quickly and smoothly. Plan out the steps you want to take to make your website stand out to better serve your client base. Try to design a site as if you […]
Choose a Great Domain Name The first step to creating an effective business website is to choose a domain name. Your domain name is the site’s brand and identity. Your name will be used across the board whether that is for your URL, social media platforms, signage, logos, emails, or marking tools. It’s important that […]
Once you have your business website up and running, you’ll want to focus on making sure website traffic turns into customers. Here are 3 quick tips to help engage your customers. 1. Make Your Business Website Accessible You’ll want a business website that’s easy to navigate for a diverse audience. Pages and information should be […]
An important WordPress update was released on January 6, 2022 – version 3.8.3. This update includes a number of patches for security vulnerabilities. What does that mean exactly? Simply put, your site could is open to a malware infection. That’s why it’s important to update the core software as soon as possible. What are the […]
In order to have a successful business website, there are a few things every business owner should know. It’s important for the visitor to have a seamless experience and transaction while clicking through your website, submitting a request, or making a purchase. Before the site is live, assure that your customers are able to see […]
An often overlooked aspect of WordPress website security is user account management. Website Security: Review Your WordPress User Accounts Over time, your WordPress website user accounts will grow. Account growth includes Subscribers, Editors, Administrators, and any other role you may have enabled on your site. Users are added for a number of different reasons. Administrator […]
When designing a website for your own business, a new client, or an existing business there is always the question, “how much will this cost?” It’s important to go into the web development process knowing what you will need to budget for. There is a wide range of options these days depending on what your […]
It’s important that your small business website sends a clear message to your customer base with a description of the kind of business you are operating and the services you provided. If there is any ambiguity around your business model, customers may not return to your website. There should be also a visual representation of your […]
One of the biggest reasons I endorse (and am an affiliate of) Kinsta for WordPress hosting is its ‘problem prevention’ philosophy. Advance Notice of Potential Website Issues This morning I received a notice from Kinsta saying that one of the WordPress plugins I use has a security vulnerability and needs to be updated immediately. The […]
It is an endless pursuit to add new content to your website so that Google and other search engines don’t penalize your site for being ‘stale’. One quick and easy update is to add a holiday greeting, and now is the perfect time to add one! E-commerce Websites Can Announce Holiday Deals & Specials Monopolize […]
Whenever I receive an email stating that one of my accounts was hacked and to ‘click here’ to reset the password, my first thought is that it’s a phishing scam. In this case, however, Godaddy appears to have been hacked. Godaddy Notifies Customers of Security Breach According to the email they sent out: Is the […]