Advice and tips about Search Engine Optimization for small to medium sized business owners.
The last 36 months have been extremely difficult for most small to medium businesses. Those that were able to survive the economic slump did so in part because they adapted their businesses to meet customers’ needs. During a pandemic and societal shutdown, that meant creating ways to do business without in-person contact. The lessons learned […]
The biggest reason you need to have an SSL certificate installed on your business WordPress website as soon as possible is that without one many of your customers are seeing one of the following security warnings when visiting your URL: Have you ever seen a message like this? If you have, I guarantee you did […]
Ever wonder how a company can manage a website that has thousands of highly customized landing pages? Do they employ an army of web developers that launch into action when something like a phone number, coupon, or service feature is changed? I mean, if the site has THOUSANDS of pages, then, it’s likely many, if […]
The economic slowdown and physical lockdown of the pandemic showed businesses just how important a digital revenue stream is. Even as states are now fully open and the economy is bouncing back, it’s essential for the survival of your business that you adopt digital methods of doing business. Here are a few ideas: E-Commerce. If […]
The short answer is YES! Yes, an SSL Certificate is essential for your website. The slightly longer answer is that search engines like Google who assess your website and index it for search results prioritize websites that have an SSL certificate over websites that don’t have an SSL certificate. Modern browsers will typically display a […]
With 96% of US citizens owning a smartphone and over 86% of users navigating the web on those smartphones, it’s no wonder Google has prioritized mobile browsing over desktop. That means if you want google to show your website in its search results, it needs to be up to Google’s mobile standards. Is your website […]
The following plugins are 3 of my essential and all-time favorite plugins for any Search Engine Optimized Worpdress website I build. Some of the following plugins do have paid ‘pro’ licenses, but the pro versions are not required for the functionality needed. 1. Insert headers or footers Why you need it: In order to properly […]
I talk a lot about building a custom WordPress theme to your specific design specifications. There’s a number of reason for this, which you can read about here. But what if you don’t have the budget to hire a developer? You CAN Use a Pre-Built WordPress Theme If you are on a strict budget and […]