Advice and tips about Search Engine Optimization for small to medium sized business owners.
In the labyrinth of digital marketing, Search Engine Optimization (SEO) stands as a pillar, often shrouded in mystery and complexity. For too long, businesses have found themselves at the mercy of SEO agencies, drowning in jargon, and grappling with opaque reports. Worse yet, some agencies hold their clients hostage, wielding control over online profiles, backlinks, […]
On First Pass… For our new client https://callchisholm.com, we are approaching their SEO roadmap a little differently. Where we normally focus on the technical side of the website, followed by the layout & conversion elements, we have prioritized optimizing a few of their pages with SEO-ranking content. Specifically, we optimized their Electrical Services in Greenville, […]
In the competitive landscape of local home service businesses, establishing a strong online presence is crucial for success. A successful website not only conveys professionalism but also helps build a connection with potential customers. Small business owners often underestimate that an incredibly impactful element to include on your website are photos of your smiling staff […]
Six steps to improve a business website’s search engine optimization [SEO] [originally published on medium.com on January 4, 2023. Article has been updated since original publication] Business Owners Struggle with Their Websites Many home service providers struggle with the development and maintenance of their websites. Often, business owners approach me frustrated and about ready to give up […]
In order to have a successful business website, there are a few things every business owner should know. It’s important for the visitor to have a seamless experience and transaction while clicking through your website, submitting a request, or making a purchase. Before the site is live, assure that your customers are able to see […]
When designing a website for your own business, a new client, or an existing business there is always the question, “how much will this cost?” It’s important to go into the web development process knowing what you will need to budget for. There is a wide range of options these days depending on what your […]
The last 36 months have been extremely difficult for most small to medium businesses. Those that were able to survive the economic slump did so in part because they adapted their businesses to meet customers’ needs. During a pandemic and societal shutdown, that meant creating ways to do business without in-person contact. The lessons learned […]
The biggest reason you need to have an SSL certificate installed on your business WordPress website as soon as possible is that without one many of your customers are seeing one of the following security warnings when visiting your URL: Have you ever seen a message like this? If you have, I guarantee you did […]
Ever wonder how a company can manage a website that has thousands of highly customized landing pages? Do they employ an army of web developers that launch into action when something like a phone number, coupon, or service feature is changed? I mean, if the site has THOUSANDS of pages, then, it’s likely many, if […]
The economic slowdown and physical lockdown of the pandemic showed businesses just how important a digital revenue stream is. Even as states are now fully open and the economy is bouncing back, it’s essential for the survival of your business that you adopt digital methods of doing business. Here are a few ideas: E-Commerce. If […]
Yes. You absolutely NEED an SSL certificate installed on your website. Most hosting accounts will include SSL with you plan, but if not, you can get a free one (although you’ll have to regularly renew it manually). Improve Search rankings, increase customer trust and prevent basic hacks.
With 96% of US citizens owning a smartphone and over 86% of users navigating the web on those smartphones, it’s no wonder Google has prioritized mobile browsing over desktop. That means if you want google to show your website in its search results, it needs to be up to Google’s mobile standards. Is your website […]
The following plugins are 3 of my essential and all-time favorite plugins for any Search Engine Optimized Worpdress website I build. Some of the following plugins do have paid ‘pro’ licenses, but the pro versions are not required for the functionality needed. 1. Insert headers or footers Why you need it: In order to properly […]
I talk a lot about building a custom WordPress theme to your specific design specifications. There’s a number of reason for this, which you can read about here. But what if you don’t have the budget to hire a developer? You CAN Use a Pre-Built WordPress Theme If you are on a strict budget and […]