- Does an Issuu Publication Create Useful Backlinks?Many rumors are floating around the internet regarding unique backlink sources. One of those rumors is with an ISSUU publication. We decided to test out an ISSUU brochure for… Read more: Does an Issuu Publication Create Useful Backlinks?
- Embracing Transparency: Revolutionizing the SEO IndustryIn the labyrinth of digital marketing, Search Engine Optimization (SEO) stands as a pillar, often shrouded in mystery and complexity. For too long, businesses have found themselves at the… Read more: Embracing Transparency: Revolutionizing the SEO Industry
- Page Speed Optimization: A Case StudyOn First Pass… For our new client https://callchisholm.com, we are approaching their SEO roadmap a little differently. Where we normally focus on the technical side of the website, followed… Read more: Page Speed Optimization: A Case Study
- Increase Trust, Increase Conversions | Strategies for Small Home Service Business WebsitesIn the competitive landscape of local home service businesses, establishing a strong online presence is crucial for success. A successful website not only conveys professionalism but also helps build… Read more: Increase Trust, Increase Conversions | Strategies for Small Home Service Business Websites
- SEO Revamp for Professional Service ProvidersSix steps to improve a business website’s search engine optimization [SEO] [originally published on medium.com on January 4, 2023. Article has been updated since original publication] Business Owners Struggle… Read more: SEO Revamp for Professional Service Providers
- SEO Revamp for NJ Local Technology Service ProviderOriginally published on Medium.com 12/24/22 The client had what I call a ‘brochure-style’ website. What I mean by this term is that the website was essentially an online brochure and… Read more: SEO Revamp for NJ Local Technology Service Provider
- Creating High Conversion PPC Websites for the Garage Door IndustryOriginally published on Medium.com There are certain elements that every high-converting PPC website for the garage door industry should have. Here are some of the most important ones: PPC… Read more: Creating High Conversion PPC Websites for the Garage Door Industry
- Does my Business really need social media accounts?If you’re a small business owner, you’ve probably wondered if your business really needs to have social media accounts. The answer is not cut and dry. When done correctly,… Read more: Does my Business really need social media accounts?
- How to Make Your Business Website Mobile-FriendlyMaking a mobile-friendly business website is really important these days. Many people tend to pull up websites from their phone rather than their desktops/laptops out of the pure ease… Read more: How to Make Your Business Website Mobile-Friendly
- Important Things to Consider When Creating a Small Business WebsiteWhen Building a Small Business Website, Send a Clear Message When creating a website for your business, you need to consider how the information describes your services and/or products.… Read more: Important Things to Consider When Creating a Small Business Website
- Create a Clear Plan for Your Small Business WebsiteThis week’s tip for small business owners is about planning. A clear plan for your website will help make the website build process go quickly and smoothly. Plan out… Read more: Create a Clear Plan for Your Small Business Website
- Create a Clear and Visually Appealing Business WebsiteChoose a Great Domain Name The first step to creating an effective business website is to choose a domain name. Your domain name is the site’s brand and identity. … Read more: Create a Clear and Visually Appealing Business Website
- 3 Quick Website Tips to Engage Your CustomersOnce you have your business website up and running, you’ll want to focus on making sure website traffic turns into customers. Here are 3 quick tips to help engage… Read more: 3 Quick Website Tips to Engage Your Customers
- Update your Website! Important Security Patch in WordPress 3.8.3An important WordPress update was released on January 6, 2022 – version 3.8.3. This update includes a number of patches for security vulnerabilities. What does that mean exactly? Simply… Read more: Update your Website! Important Security Patch in WordPress 3.8.3
- Make Your Business Website Stand OutIn order to have a successful business website, there are a few things every business owner should know. It’s important for the visitor to have a seamless experience and… Read more: Make Your Business Website Stand Out
- WordPress Website Maintenance: Clean Out Your User AccountsAn often overlooked aspect of WordPress website security is user account management. Website Security: Review Your WordPress User Accounts Over time, your WordPress website user accounts will grow. Account… Read more: WordPress Website Maintenance: Clean Out Your User Accounts
- The Costs of Building a New WebsiteWhen designing a website for your own business, a new client, or an existing business there is always the question, “how much will this cost?” It’s important to go… Read more: The Costs of Building a New Website
- Small Business Website Tip: Maintain Updated ContentIt’s important that your small business website sends a clear message to your customer base with a description of the kind of business you are operating and the services… Read more: Small Business Website Tip: Maintain Updated Content
- Preventing Problems: Kinsta Hosting PhilosophyOne of the biggest reasons I endorse (and am an affiliate of) Kinsta for WordPress hosting is its ‘problem prevention’ philosophy. Advance Notice of Potential Website Issues This morning… Read more: Preventing Problems: Kinsta Hosting Philosophy
- Holiday Greetings & Website UpdatesIt is an endless pursuit to add new content to your website so that Google and other search engines don’t penalize your site for being ‘stale’. One quick and… Read more: Holiday Greetings & Website Updates
- Was Godaddy Really Hacked?Whenever I receive an email stating that one of my accounts was hacked and to ‘click here’ to reset the password, my first thought is that it’s a phishing… Read more: Was Godaddy Really Hacked?
- Advice for Freelancers: How to Deal with Illness or InjuryOne of the main pitfalls of being a freelance web developer is the fact that when you aren’t working, you aren’t getting paid. Of course, many web developers try… Read more: Advice for Freelancers: How to Deal with Illness or Injury
- 3 Tips for Small Business Website DevelopmentChoose a Content Management System that Works for Your Small Business When creating a small business website for your company, it’s important to choose a user-friendly content management system… Read more: 3 Tips for Small Business Website Development
- Small Business Website Tip: Choose a Great Domain NameMake a good first impression with a stand-out name. Your domain name is important to your small business for many reasons. Your business domain name should reflect your business’ brand and identity.
- Yahoo Small Business Hosting: Low Price Equals Low ServiceThe shockingly low price of Yahoo Small Business Hosting is attractive to many small business owners. It’s only after they’ve made a significant investment in website design and development… Read more: Yahoo Small Business Hosting: Low Price Equals Low Service
- Plugin Audit: Clean Out your WordPress Website ClosetYour WordPress plugins tend to multiply over time. If you have more than 14, it’s out of hand and needs a clean out! Here why and how to clean them up without breaking your website.
- Did Your Shopify Site Styles Break?Wondering what happened to your shopify site? Shopify discontinued the use of .scss which your theme probably utilized. Here’s what to do in the short & long term.
- Godaddy Customer Service Expects Customers to Fix ProblemsOver the years Godaddy’s customer service has slowly degraded. I tested out it’s current status when I called them for a client. I already knew the issues, I just wanted to see if they could effectively help.
- Why You Should Avoid Drag & Drop WordPress PluginsElementor, WP bakery page builder, and Beaver Builder are all popular drag and drop layout page builder plugins for self-hosted WordPress websites. There are 2 problems with these plugins:… Read more: Why You Should Avoid Drag & Drop WordPress Plugins
- The Best Home Service Business WebsitesThe best home service industry business websites are both easy for customers to find and have a high conversion rate – meaning traffic turns into leads. 1. Customers need… Read more: The Best Home Service Business Websites
- Hate calling your hosting customer service helpline?We know, it’s awful. waiting on hold forever, finally speaking to a representative, and then not knowing how to explain the problem. Even worse, you are sold products you… Read more: Hate calling your hosting customer service helpline?
- Bluehost’s ‘Free CDN’ Seems Like a ScamThe other day I was debugging a client’s slow website load time. It becomes immediately clear that the server was experiencing an excessive initial response time (1.4 seconds according… Read more: Bluehost’s ‘Free CDN’ Seems Like a Scam
- Video Rich Portfolio Website: A Case StudyThis creative directed needed a responsive website that would showcase his portfolio of videos. Contento Interactive Group advised him on the best technology to use to meet his goals and showcase his work.
- Simple Ways to Improve Your Business with Digital RevenueThe last 36 months have been extremely difficult for most small to medium businesses. Those that were able to survive the economic slump did so in part because they… Read more: Simple Ways to Improve Your Business with Digital Revenue
- How Do Website Takeovers Work?WordPress Website Takeover Did you hire a distant family member or overseas developer to build your website? Unhappy with the results? We often takeover sites that are mid-construction and… Read more: How Do Website Takeovers Work?
- Important Security Update – Woocommerce Vulnerability DetectedIf your website uses Woocommerce, you need to make sure you have the latest version installed. On July 13, 2021 they announced a security patch – and it’s essential you apply it immediatly.
- Why Your Business Website Needs SSLThe biggest reason you need to have an SSL certificate installed on your business WordPress website as soon as possible is that without one many of your customers are… Read more: Why Your Business Website Needs SSL
- SEO Keyword Blog Post WritingPerhaps you’re thinking, what do I need a blog for? My business isn’t a “blogging” business. A Blog Will Help Drive Traffic To Your Business! The main reason every… Read more: SEO Keyword Blog Post Writing
- WordPress Theme Development for Websites with Thousands of Customized PagesEver wonder how a company can manage a website that has thousands of highly customized landing pages? Do they employ an army of web developers that launch into action… Read more: WordPress Theme Development for Websites with Thousands of Customized Pages
- What is a Digital Advocate?A digital advocate is someone who contacts your digital service providers on your behalf to solve existing problems or adjust subscription/product purchases. A digital advocate might cancel duplicate products,… Read more: What is a Digital Advocate?
- Adding a caching plugin to your WordPress site is a waste of timeAdding a caching plugin can only do so much for a slow website. If you have a painfully slow WordPress website, you need to stop adding new plugins and… Read more: Adding a caching plugin to your WordPress site is a waste of time
- Some Sure-Fire Ways to Boost Your Business OnlineThe economic slowdown and physical lockdown of the pandemic showed businesses just how important a digital revenue stream is. Even as states are now fully open and the economy… Read more: Some Sure-Fire Ways to Boost Your Business Online
- WordPress Plugins & Duplicate Functionality Analysis: A Case StudyAn in-depth functionality assessment leads to major site load savings. Forensic Case Study: Advanced Cardio & Primary Care LLC Website I began working with Advance Cardio & Primary Care… Read more: WordPress Plugins & Duplicate Functionality Analysis: A Case Study
- How to Score a 99% on GT MetrixHere’s a basic outline of how I achieve a gtmetrix.com website assessment of 99% on the WordPress websites I build. 1.Write your own WordPress theme and keep it slim… Read more: How to Score a 99% on GT Metrix
- Over Hours, Under Paid: Lessons from A Freelance WordPress DeveloperI recently had a client that hired me for a very simple website project. They needed 2 websites combined into one, with a fresh new look. Initially it seemed… Read more: Over Hours, Under Paid: Lessons from A Freelance WordPress Developer
- How to Protect your Website Against RansomwareYou may have heard of the recent ransomware attacks on JBS, a meat packing company or the Colonial Pipeline oil company: You might be wondering if ransomware can take… Read more: How to Protect your Website Against Ransomware
- Not Everyone Needs a Worpdress WebsiteIn today’s digital world, every business benefits from an online presence. But not every business needs a WordPress website. Before I explain why WordPress might not be the right… Read more: Not Everyone Needs a Worpdress Website
- Do you Really Need an SSL Certificate?Yes. You absolutely NEED an SSL certificate installed on your website. Most hosting accounts will include SSL with you plan, but if not, you can get a free one (although you’ll have to regularly renew it manually). Improve Search rankings, increase customer trust and prevent basic hacks.
- The Hive Mind is Wrong About How to Speed up your WordPress WebsiteFor an inexperienced worpdress user or developer, the biggest hurdle seems like it’s getting the site looking the way you want. Once you’ve got all your content setup, and… Read more: The Hive Mind is Wrong About How to Speed up your WordPress Website
- Your Business During & After Covid – Don’t Fight the Evolution to Digital PlatformsAs we reach the 1 year mark of the COVID pandemic in the United States, it is clear that many business have suffered great financial hardships. Many business have… Read more: Your Business During & After Covid – Don’t Fight the Evolution to Digital Platforms
- The #1 Most Important Website Improvement To Make TODAY.With 96% of US citizens owning a smartphone and over 86% of users navigating the web on those smartphones, it’s no wonder Google has prioritized mobile browsing over desktop.… Read more: The #1 Most Important Website Improvement To Make TODAY.
- 3 FREE Essential Plugins for an SEO focused WordPress siteThe following plugins are 3 of my essential and all-time favorite plugins for any Search Engine Optimized Worpdress website I build. Some of the following plugins do have paid… Read more: 3 FREE Essential Plugins for an SEO focused WordPress site
- Guidelines for using Pre-Built WordPress ThemesI talk a lot about building a custom WordPress theme to your specific design specifications. There’s a number of reason for this, which you can read about here. But… Read more: Guidelines for using Pre-Built WordPress Themes
- 5 Essential Elements your PPC Site NeedsWhen your spending money to drive traffic from a search engine to your website, you want as many people as possible to become customers (aka, a high conversion rate).… Read more: 5 Essential Elements your PPC Site Needs
- Why I NEVER Use Pre-Packaged WordPress ThemesIf your like most people, when you start building your WordPress website, you head on over to either the Theme Repository on WordPress.org or to a marketplace like Themeforest.net.… Read more: Why I NEVER Use Pre-Packaged WordPress Themes
- Utilizing Fallback Logic on Pay Per Click WebsitesWhat is a Pay-Per-Click (PPC) Website? A PPC site is a website specifically created to be used for Search Engine Advertising. They are engineered to have hundreds, if not… Read more: Utilizing Fallback Logic on Pay Per Click Websites