A type of ad from a search engine where you pay for each person that click on the ad
The last 36 months have been extremely difficult for most small to medium businesses. Those that were able to survive the economic slump did so in part because they adapted their businesses to meet customers’ needs. During a pandemic and societal shutdown, that meant creating ways to do business without in-person contact. The lessons learned […]
The economic slowdown and physical lockdown of the pandemic showed businesses just how important a digital revenue stream is. Even as states are now fully open and the economy is bouncing back, it’s essential for the survival of your business that you adopt digital methods of doing business. Here are a few ideas: E-Commerce. If […]
When your spending money to drive traffic from a search engine to your website, you want as many people as possible to become customers (aka, a high conversion rate). Here are a few essential elements that increase conversion: 1. Tap-able Phone Number Buttons Make it as easy as possible for a user to contact you. […]
What is a Pay-Per-Click (PPC) Website? A PPC site is a website specifically created to be used for Search Engine Advertising. They are engineered to have hundreds, if not thousands, of pages – each customized to match the Paid Ad keywords. It’s important to note that a true PPC site is not used for organic […]