Choose a Content Management System that Works for Your Small Business
When creating a small business website for your company, it’s important to choose a user-friendly content management system that works for you and your team. Choosing the right system for your budget, digital needs, and business type will get you on the right track. Systems such as Wix, Squarespace, WordPress, and Drupal are some popular options out there. WordPress and Drupal are similar and most web developers tend to know how to navigate these interfaces well.
WordPress, the most well-known system, has lots of useful theme options, plugins, and there is very good flexibility. Squarespace and Wix are both incredibly user-friendly, have fewer security vulnerabilities than self-hosted CMS’s, offer monthly and annual payment options, and don’t require a lot of developer experience. If you’re looking for a site to be pulled together quite quickly, Wix may be the best option as their learning curve tends to be quicker than Squarespace.
Choose the Perfect Domain Name For Your Small Business
Your small business will need a domain name that stands out and makes a great first impression on your client base. You’ll want to make sure it’s also easily found in searches. You can add specific locations or services within your URL to help make your site pop up in search results.
Try and choose a memorable name that is catchy and people will remember. Simplicity will help you in the long run. Difficult spelling or lengthy names can be a bit confusing and may not be easily found again once someone hears about your site. Numbers and hyphens should be avoided as well. Be assured that your name is unique to the web and that your desired domain is not taken yet by another business. There are also ways to check to see if you may come across any trademark infringements. For instance, you can run a search on USPTO.gov.
Purchase a Reliable Host for your Small Business Website
Services and technology are provided via website hosts for your business to be viewed on the internet. Your domain name and host are connected. Domains are different prices depending on how in-demand they are and can often be purchased through a hosting provider. There are usually monthly or annual payment options and depending on what kind of service your business requires, prices may vary.
Small Business Website Hosting Options
There are many different hosting providers to explore. Hosting providers typically offer a virtual private server, a dedicated server, or a shared server. A shared server will most likely be your least expensive option. There is a reason for that prices are lower for shared hosting. Your website is shared among other companies & clients which could cause issues along the way. One issue, in particular, is if one of the shared websites happens to get hacked, there’s a chance yours could be as well. Your site speed can get bogged down by other websites on the server as well.
A dedicated server, the most expensive option, allows for peak performance of your site and is more secure. This server is usually not a possibility for small or brand new businesses due to its price point. A virtual private server (VPS) is the best combination of both the shared and private services mentioned. It’s an affordable option, more expensive than shared, but reliable without spending the same as a private server. Kinsta.com is the trusted choice of Contento Interactive group. The reliability, speed, customer service, and features for the price are the best bang for your buck.
Contento Interactive Group can Advise you on the Best Technology & Services for your Small Business Website
Most small business owners are used to handling everything on their own. The vast selection of technology and services available for your small business website can be overwhelming. The good news is you don’t have to figure this all out on your own. Contento Interactive Group is a digital consultant with over 20years of experience in the web development and web design industry. We can help you sort out the sales talk and select the best technology and services that support and enhance your business instead of just draining your bank account. Drop us an email to setup a free, no-obligation consultation.
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