Yes. You absolutely NEED an SSL certificate installed on your website. Most hosting accounts will include SSL with you plan, but if not, you can get a free one (although you’ll have to regularly renew it manually). Improve Search rankings, increase customer trust and prevent basic hacks.
For an inexperienced worpdress user or developer, the biggest hurdle seems like it’s getting the site looking the way you want. Once you’ve got all your content setup, and you’re mostly happy with the way it looks, you will probably notice (or your friends will tell you) that the site takes a long time to […]
As we reach the 1 year mark of the COVID pandemic in the United States, it is clear that many business have suffered great financial hardships. Many business have permanently closed, despite government programs aimed at helping them survive. Those that are open are struggling to find new ways of generating income. Exploring new and […]
With 96% of US citizens owning a smartphone and over 86% of users navigating the web on those smartphones, it’s no wonder Google has prioritized mobile browsing over desktop. That means if you want google to show your website in its search results, it needs to be up to Google’s mobile standards. Is your website […]
The following plugins are 3 of my essential and all-time favorite plugins for any Search Engine Optimized Worpdress website I build. Some of the following plugins do have paid ‘pro’ licenses, but the pro versions are not required for the functionality needed. 1. Insert headers or footers Why you need it: In order to properly […]
I talk a lot about building a custom WordPress theme to your specific design specifications. There’s a number of reason for this, which you can read about here. But what if you don’t have the budget to hire a developer? You CAN Use a Pre-Built WordPress Theme If you are on a strict budget and […]
When your spending money to drive traffic from a search engine to your website, you want as many people as possible to become customers (aka, a high conversion rate). Here are a few essential elements that increase conversion: 1. Tap-able Phone Number Buttons Make it as easy as possible for a user to contact you. […]
If your like most people, when you start building your WordPress website, you head on over to either the Theme Repository on WordPress.org or to a marketplace like Themeforest.net. You scroll through the offerings of pre-packaged websites, find one within your industry that appeals to your design sense and download or purchase it. You’ll have […]
What is a Pay-Per-Click (PPC) Website? A PPC site is a website specifically created to be used for Search Engine Advertising. They are engineered to have hundreds, if not thousands, of pages – each customized to match the Paid Ad keywords. It’s important to note that a true PPC site is not used for organic […]