Information and advice about using the internet to achieve your business goals.
In the labyrinth of digital marketing, Search Engine Optimization (SEO) stands as a pillar, often shrouded in mystery and complexity. For too long, businesses have found themselves at the mercy of SEO agencies, drowning in jargon, and grappling with opaque reports. Worse yet, some agencies hold their clients hostage, wielding control over online profiles, backlinks, […]
Six steps to improve a business website’s search engine optimization [SEO] [originally published on medium.com on January 4, 2023. Article has been updated since original publication] Business Owners Struggle with Their Websites Many home service providers struggle with the development and maintenance of their websites. Often, business owners approach me frustrated and about ready to give up […]
If you’re a small business owner, you’ve probably wondered if your business really needs to have social media accounts. The answer is not cut and dry. When done correctly, business social media accounts can be a huge benefit and significantly boost your business. When those accounts are ignored, they can become an anchor that slows […]
Choose a Great Domain Name The first step to creating an effective business website is to choose a domain name. Your domain name is the site’s brand and identity. Your name will be used across the board whether that is for your URL, social media platforms, signage, logos, emails, or marking tools. It’s important that […]
Once you have your business website up and running, you’ll want to focus on making sure website traffic turns into customers. Here are 3 quick tips to help engage your customers. 1. Make Your Business Website Accessible You’ll want a business website that’s easy to navigate for a diverse audience. Pages and information should be […]
In order to have a successful business website, there are a few things every business owner should know. It’s important for the visitor to have a seamless experience and transaction while clicking through your website, submitting a request, or making a purchase. Before the site is live, assure that your customers are able to see […]
When designing a website for your own business, a new client, or an existing business there is always the question, “how much will this cost?” It’s important to go into the web development process knowing what you will need to budget for. There is a wide range of options these days depending on what your […]
It’s important that your small business website sends a clear message to your customer base with a description of the kind of business you are operating and the services you provided. If there is any ambiguity around your business model, customers may not return to your website. There should be also a visual representation of your […]
Choose a Content Management System that Works for Your Small Business When creating a small business website for your company, it’s important to choose a user-friendly content management system that works for you and your team. Choosing the right system for your budget, digital needs, and business type will get you on the right track. […]
Make a good first impression with a stand-out name. Your domain name is important to your small business for many reasons. Your business domain name should reflect your business’ brand and identity.
We know, it’s awful. waiting on hold forever, finally speaking to a representative, and then not knowing how to explain the problem. Even worse, you are sold products you don’t know if you actually need, to solve a problem you don’t know how to fix. It can be a complete waste of time and money. […]
WordPress Website Takeover Did you hire a distant family member or overseas developer to build your website? Unhappy with the results? We often takeover sites that are mid-construction and get them over the finish line, adjusting them to better meet your goals and vision. Common signs you need a Website Takeover: Your current designer/developer ghosted […]
A digital advocate is someone who contacts your digital service providers on your behalf to solve existing problems or adjust subscription/product purchases. A digital advocate might cancel duplicate products, negotiate lower product rates or request refunds / credits when a company has over-charged or charged you for duplicate/unused products. WHEN do you need a digital […]
The economic slowdown and physical lockdown of the pandemic showed businesses just how important a digital revenue stream is. Even as states are now fully open and the economy is bouncing back, it’s essential for the survival of your business that you adopt digital methods of doing business. Here are a few ideas: E-Commerce. If […]
In today’s digital world, every business benefits from an online presence. But not every business needs a WordPress website. Before I explain why WordPress might not be the right choice for your business, we need to cover some background information. What is WordPress? First, it’s important to know what Worpdress is. WordPress is an open […]