Articles, advice, and tips about web design and WordPress website development.
In the competitive landscape of local home service businesses, establishing a strong online presence is crucial for success. A successful website not only conveys professionalism but also helps build a connection with potential customers. Small business owners often underestimate that an incredibly impactful element to include on your website are photos of your smiling staff […]
Originally published on Medium.com There are certain elements that every high-converting PPC website for the garage door industry should have. Here are some of the most important ones: PPC Websites In-Action Some examples of services pages for well-performing PPC sites include: 716 Garage Door Service (Buffalo, NY)– Garage Door Maintenance– Garage Door Repair– New Garage Doors Here is […]
If you’re a small business owner, you’ve probably wondered if your business really needs to have social media accounts. The answer is not cut and dry. When done correctly, business social media accounts can be a huge benefit and significantly boost your business. When those accounts are ignored, they can become an anchor that slows […]
Making a mobile-friendly business website is really important these days. Many people tend to pull up websites from their phone rather than their desktops/laptops out of the pure ease of it. Your desired customers may be walking down the street, commuting, away from the office, or would just rather reach in their pocket over walking […]
This week’s tip for small business owners is about planning. A clear plan for your website will help make the website build process go quickly and smoothly. Plan out the steps you want to take to make your website stand out to better serve your client base. Try to design a site as if you […]
Choose a Great Domain Name The first step to creating an effective business website is to choose a domain name. Your domain name is the site’s brand and identity. Your name will be used across the board whether that is for your URL, social media platforms, signage, logos, emails, or marking tools. It’s important that […]
Once you have your business website up and running, you’ll want to focus on making sure website traffic turns into customers. Here are 3 quick tips to help engage your customers. 1. Make Your Business Website Accessible You’ll want a business website that’s easy to navigate for a diverse audience. Pages and information should be […]
An important WordPress update was released on January 6, 2022 – version 3.8.3. This update includes a number of patches for security vulnerabilities. What does that mean exactly? Simply put, your site could is open to a malware infection. That’s why it’s important to update the core software as soon as possible. What are the […]
In order to have a successful business website, there are a few things every business owner should know. It’s important for the visitor to have a seamless experience and transaction while clicking through your website, submitting a request, or making a purchase. Before the site is live, assure that your customers are able to see […]
When designing a website for your own business, a new client, or an existing business there is always the question, “how much will this cost?” It’s important to go into the web development process knowing what you will need to budget for. There is a wide range of options these days depending on what your […]
It’s important that your small business website sends a clear message to your customer base with a description of the kind of business you are operating and the services you provided. If there is any ambiguity around your business model, customers may not return to your website. There should be also a visual representation of your […]
One of the biggest reasons I endorse (and am an affiliate of) Kinsta for WordPress hosting is its ‘problem prevention’ philosophy. Advance Notice of Potential Website Issues This morning I received a notice from Kinsta saying that one of the WordPress plugins I use has a security vulnerability and needs to be updated immediately. The […]
It is an endless pursuit to add new content to your website so that Google and other search engines don’t penalize your site for being ‘stale’. One quick and easy update is to add a holiday greeting, and now is the perfect time to add one! E-commerce Websites Can Announce Holiday Deals & Specials Monopolize […]
Make a good first impression with a stand-out name. Your domain name is important to your small business for many reasons. Your business domain name should reflect your business’ brand and identity.
The shockingly low price of Yahoo Small Business Hosting is attractive to many small business owners. It’s only after they’ve made a significant investment in website design and development that they discover how poor hosting service impacts their website, and their business reputation online. Outdated PHP Leaves WordPress Open for Malware Infection A business owner […]
Wondering what happened to your shopify site? Shopify discontinued the use of .scss which your theme probably utilized. Here’s what to do in the short & long term.
Elementor, WP bakery page builder, and Beaver Builder are all popular drag and drop layout page builder plugins for self-hosted WordPress websites. There are 2 problems with these plugins: They are obsolete They bulk up the html code exponentially Let me explain. Drag & Drop Plugins are Obsolete Since the release of WordPress 5.0 in […]
The other day I was debugging a client’s slow website load time. It becomes immediately clear that the server was experiencing an excessive initial response time (1.4 seconds according to GT Metrix, Pingdom & google page speed insights). I don’t claim to be a server administrator, but 1.4 seconds seems excessive. The server response time, […]
The last 36 months have been extremely difficult for most small to medium businesses. Those that were able to survive the economic slump did so in part because they adapted their businesses to meet customers’ needs. During a pandemic and societal shutdown, that meant creating ways to do business without in-person contact. The lessons learned […]
WordPress Website Takeover Did you hire a distant family member or overseas developer to build your website? Unhappy with the results? We often takeover sites that are mid-construction and get them over the finish line, adjusting them to better meet your goals and vision. Common signs you need a Website Takeover: Your current designer/developer ghosted […]